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Wednesday, May 9, 2007

Skittles Mystery

After searching we found out what these skittles emotions are about, it turns out to be that skittles are running a promotion on bebo.

Michael Birch, CEO of Bebo.com:

He pointed to a campaign that Bebo ran with Skittles, letting users place Skittles-branded Web "skins" on their pages. "We don't force it on anybody. People opt into it and every day we get around 300,000 views of the Skittles skin on people's profile, so they are promoting Skittles to their friends, but they are opting in. You have to go out and pitch this to an agency," he said.

And Jim Scheinman from Bebo talked about how a user mentioned one weekend that he ate 14 packs of Skittles. He said that the user started to become a "representative" for Skittles on Bebo, drawing more attention to the Skittles brand. These are the kinds of branding opportunites which are starting to appear on social networks. read more...

Skittles says on there bebo page:
We are hooking up with Bebo to launch a set of Skittles® Emoticons that you can use all over Bebo, just like the recently released and emoticons. Only thing is, we need to name them! Are the red cherry Skittles® more naughty or nice? Are the green apple ones more rockin’ or mellow? You tell us! Come vote on what your favorite flavors mean in the photo polls on this profile!

If you want to check this out for your self at Skittles Bebo Page?

Skittles Smiley's

Last night new smiley's appeared on bebo these new emotions are called Skittles.

You can find the new tags under where you write a comment or blog, unlike the bebo, moon and clover tags which don't appear below where you find the original smileys and tags.

Are these advertisement for skittles, did they sign a deal with bebo how knows.


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*above we included the bebo, moon, rednose & clover tags, which you won't find on bebo*